Australian made and Australian owned

Dick Smith Foods markets a range of food products that are best of category in taste and quality. Dick Smith Foods are made in Australia, by Australian owned companies. They believe this is important because it provides employment for Australians and all the profits remain here, helping the future of Australia. Since the commencement of Dick Smith Foods all profits have been donated to charity. With over $7 million donated so far.

Appealing to an audience

One sure thing about Dick is that he knows his supporters and how to charm his demographic. Neubreed designed and developed a site experience that would appeal primarily to his audience and the broader Australian public, presenting opportunities for visitors to explore the Dick Smith Foods Product range and related media content. We also provided a complete ecommerce solution built with Drupal so that boutique Australian made products and hampers could be purchased online.

Neubreed developed designs and the entire site from scratch and created an interface and user experience that matched Dick's expectations and brand.