Established in 1998 to supply portable power solutions and batteries for renewable energy applications, the company was renamed and took a new direction in 2008. A sample of recent clients includes companies as diverse as Leighton Contractors, GPT, the State Transit Authority, the NSW Office of Environment and Heritage, Woolworths, Cummins South Pacific, Jones Bay Wharf, the SMC Conference and Function Centre, DIAGEO, Newcastle TAFE and the Newcastle Port Corporation, Hyde Park Towers, and the Four Seasons Hotel Sydney.

Integrity, practical efficiency, and flexibility are core values they use to measure and inspire their approach to everything they do. Practical Sustainability maintain this approach in their communications, their own organisation, and in the work they carry out on behalf of their clients.

Neubreed partnered with Practical Sustainability to re invent the Practical Sustainability brand. We re-designed their logo, marketing collateral and produced a custom designed business website that would showcase their services as well as core values and beliefs.

From the onset it was critical that we focused on the user experience of the end user and implemented a responsive design to ensure Practical Sustainability's target market could access the site on all mobile devices.